Goldman Sachs- One Million Black Woman

CLIENT REQUIREMENTS

As the global financial institution prepared to announce its historic 10 year initiative, committing $10 billion in direct investment capital and $100 million in philanthropic capital to positively impact the lives of a million Black women, Goldman Sachs sought to commission a high-end film to both get the word out and carefully explain the method behind the money. Goldman Sachs and its partners are investing in key “impact areas” such as education, job creation, and healthcare, in an effort to overcome the gender and racial biases that Black women have faced for generations. And which have only been exacerbated by the pandemic. Black women are the backbone of communities and by investing in them, those entire communities benefit. 

OUR SOLUTION

Our team assembled film crews across the country, New York, DC, Atlanta, Miami, and San Francisco, filming everyone from key stakeholders to entrepreneurs to school-aged girls. We teamed up with famed director Reggie Hudlin to produce an emotional and inspiring video (narrated by Sanaa Lathan) that tells the story at the heart of the amazing One Million Black Women initiative. Weaving together formal sit-down interviews and day-in-the-life style shoots, we were able to connect the need, the process, and the end goal to the viewer. Our producers laid out a story that tapped into the heightened emotions that are invoked from such an initiative.

RESULTS

We hadn’t intended to make Goldman Sachs’ CEO tear up, but he did. The video was used first to announce the initiative internally to their staff around the globe. It was then used as the centerpiece of a major national PR campaign, with excerpts being prepared for on air and online. It launched on Good Morning America with an interview between Gayle King and Goldman Sachs CEO David Solomon. Stay tuned for a long form documentary chronicling every step of this decade long initiative.